It doesn’t have to be lengthy, but it should be well-thought out to present you in the best light while being as accurate as possible. What are you making or selling, or what service are you providing? Who are the customers, organizations, or other businesses that your company will serve? What is it about you that will make your business a success? What would you like to accomplish in the immediate future, and what are your longer-term goals? Even though the purpose of the company description is to give basic information about your business, it’s an opportunity to promote yourself and explain why you’re worth loaning money to or being involved with.
Now that you have some ideas of the substance, think about the style.
A company profile is a formal introduction of your business.
It informs others about the company's products and services.
Make sure your business plan presents you in the best light, not just as far as content is concerned, but how it’s written, as well.
7 Army Values Essays - Business Description In Business Plan
To sum up, the company description is the basic introduction to your business.
Few things will have someone take you less seriously than typos, misspellings, and grammatical errors.
This advice covers more than just the company description portion of your business plan, of course.
Definitely plan to read and re-read what you’ve written, and cut out any unnecessary or duplicate information.
If possible, proofreading is even important than editing!