Fee-based services in libraries enhance institutional image and prestige, make contributions to the community not possible before, create more opportunities for interaction, and have the potential for making money and diversifying revenue.
Fee-based services in libraries enhance institutional image and prestige, make contributions to the community not possible before, create more opportunities for interaction, and have the potential for making money and diversifying revenue.Without question, fee-based services require a business and marketing plan, since, as Ward explains, starting or managing a fee-based information service is very much like starting and running a small business.Tags: Five Paragraph Narrative Essay ModelWriting Thesis Statements And Topic SentencesMontclair Admissions EssayResearch Paper On BasketballEasy Essay Topics In EnglishMy Favorite Holiday Is Christmas EssayBusiness Plan Mission Statement Example
While you don't need to include samples, taking the time to create actual marketing materials might help you better understand and communicate your marketing plans and objectives.
In recent years, libraries of all types have found it necessary to compete for both money and clients as major changes have occurred.
Providing great products and services is wonderful, but customers must actually know those products and services exist.
That's why marketing plans and strategies are critical to business success. )Like any other investment you would make, money spent on marketing must generate a return. ) While that return could simply be greater cash flow, good marketing plans result in higher sales and profits.
This involves conducting market research, which Eric Lease Morgan describes as using transaction log analysis, circulation records, user surveys, focus group interviews, and information interviews to provide insight on what your customers really expect. The mission statement clearly and succinctly describes the nature of the business, services offered, and markets servedusually in a few sentences.
To write a marketing plan, follow the numbered outline below. Sometimes for larger companies its combined with a vision statement that can be two to three paragraphs in length. In this section, list and describe potential groups of users or clients.Corporate librarians have realized that they must show management why they are useful and how they contribute to the bottom line.Public libraries face stiff competition for funding.Department heads are another type of market segment.For segmenting the consumer market, consider age groups.Additionally, the Internet brings a whole new dimension of competition that public, academic, and corporate libraries are facing daily.Whereas budget problems have been around for some time, the recent competition from the Internet can translate into fewer users, despite the fact that the Internet is also a crucial tool used by librarians for research and marketing.One of the fundamental procedures involved in any successful business operation is creating and implementing a marketing plan.A market is a particular group of buyersor in the case of libraries, users or clientswho needs services.A marketing plan consists of several components, each of which is described below.Before writing a marketing plan, it is necessary to define your target market and to understand its needs.