For instance, outline the ages and income level of the parents and grandparents.
Document the age and interests of the children, too.
The people who make the decision to bring their children to your center are your target market, but so are the kids themselves.
Outline each group’s demographic characteristics to help identify who is most likely to use your center.
Next, examine your company’s strengths, weaknesses, opportunities and threats, also known as a SWOT analysis, to get the big picture about your center.
For instance, a strength could be you staffs’ experience working with children.Filling your recreation center with fun-loving kids who love your facility’s games, events and activities makes a marketing plan a valuable tool.You may want to use your plan as a standalone document to attract parents and children to your center, or add it to your overall business plan.We put together a list of business ideas from the experts and around the web that kids can start and run on their own. Initially, I started out by selling candy to my classmates at lunchtime, but things picked up when I started taking custom candy orders.The candies had to be something the kids can’t get in the school cafeteria for example.But instead of paying per hour to a professional, you can charge half as much as a kid.You’ll get tons of clients because you’re a cheaper alternative and because you’re a kid starting a business, so you’ll get some sympathy. As a business owner myself, my kids have always been interested in running their own ventures from an early age.Use the budget section of your plan to explain how much money you plan to spend on each activity required to meet your goals.For instance, if you plan to use the Yellow Pages to advertise your center, calculate how much the ad costs annually and add it to your budget.She writes business plans for startups and established companies and teaches marketing and promotional tactics at local workshops. Wagner's business and marketing articles have appeared in "Home Business Journal," "Nation’s Business," "Emerging Business" and "The Mortgage Press," among others.