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Answer the question: "if someone from Mars visited the business, what would they see (or sense)?" Consider its future products, markets, customers, processes, location, staffing etc.A satisfactory strategic plan must be realistic and attainable so as to allow managers and entrepreneurs to think strategically and act operationally - see Devising Business Strategies for further insights.
The former is likely to be a (very) short document whereas a business plan is usually a much more substantial and detailed document.
A strategic plan can provide the foundation and frame work for a business plan.
That's why a business review or preparation of a strategic plan is a virtual necessity.
This may not be a recipe for success, but without it a business is much more likely to fail.
A sound plan should: For inspiration (and a few smiles), have a look at some of the quotations and examples of bad advice included in other pages!
A strategic plan should not be confused with a business plan.
Its systems are distinguished by a sophisticated operating system, which permits use without trained data-processing personnel.
Our mission is to enhance our customers' business by providing the very highest quality products and services possible.
which indicates in a factual way the purpose and activities of the business in terms of operations, (unique) characteristics, functions, customers, offerings, sectors/segments, scale/scope/penetration, methodologies, technologies, resources etc.
Just answer the questions as to what the business is and does in qualitative terms.