Case Study For Business Communication

Case Study For Business Communication-81
Measurement and evaluation is increasingly the go-to communications discipline of choice of leading organisations – many of them globally-recognised brands – in guiding their public relations efforts, shaping future strategy and gauging reputation.This latest batch of case studies are edited versions of AMEC Gold Award winning entries and showcase the very best of measurement in action.Stroke is one of the biggest causes of death and disability and yet gets much less attention and funding than comparable health concerns such as heart disease and cancer…NHS Blood and Transplant (NHSBT) is a Special Health Authority.

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A decision to relaunch, through a one-month integrated campaign that leveraged the increasing use of social media by the product’s target audience, proved the success of transiting consumers from online to offline, and has created further opportunities...However, every pound spent on PR needs to be proven effective, so creative PR measurement and evaluation are critical…The world’s largest international airline faced a global reputational crisis when one of its aircraft crash-landed and exploded into flames at Dubai International Airport.Real-time monitoring and impactful analysis helped guide a 24/7 global crisis communications effort and gave the airline the insights it requires to manage the situation effectively…Beating a growing car brand’s previous most successful car launch was a tall order, but qualitative media analysis was to play a critical role in developing, fine-tuning and assessing the launch communications…Enabling an international tyre brand to react instantly to the constantly shifting Chinese social media landscape, ultimately resulted in changing negative online user perceptions of the brand and a significant improvement in online performance…THE COMMON business challenge facing this company was how best to launch a breakthrough product in garment care, while differentiating it from competitor products.Recent data shows that this group has amongst the lowest...UNICEF IS AIMING to introduce an evidence-based approach to communications, but how best can such a decentralised organisation, with a presence in more than 190 countries, capture the diversity and allow learning from the wealth of information and experiences globally in a more systematic way – and provide an overarching measurement methodology…Negativity around the perceived amount of sugar in breakfast cereals prompted a global brand to develop an integrated measurement framework to track a far-reaching campaign in response to the criticism…Beating a growing car brand’s previous most successful car launch was a tall order, but qualitative media analysis was to play a critical role in developing, fine-tuning and assessing the launch communications…Consumer PR is crucial in shaping, shifting and sharing the National Trust’s story to retain and attract supporters.Those events belonged to different spheres: art, education, music, theatre, etc.The British Council was the key organiser of the Year…A successful communications campaign drove changes to parental purchasing habits, leading to significant reductions in the purchase of featured high-sugar product categories, and in children’s intake of sugar, one of the main causes of obesity in the UK…AS MEDIA ATTENTION shifts from the conflicts in Iraq and Afghanistan, resulting in less exposure for the U. Army, how can one of the world’s mightiest military forces stop a growing disconnect with the American population against a backdrop of budget cuts and shrinking resources…PR NEWS launched the Reputation Rating Factor Study to meet the market demand and client requests to outline key performance indicators (KPIs) that best satisfy the goals of media performance evaluation…The Australian banking market is a complicated environment with significant public trust issues, ongoing regulatory reviews, and shifting consumer behaviour.However, every pound spent on PR needs to be proven effective, so creative PR measurement and evaluation are critical…HOW CAN measurement support a global movement, which sees the business elite sleep under the stars on one of the longest and coldest nights of the year to raise awareness and funds for the homeless, ignite a new wave of philanthropy in South Africa and simultaneously drive social change…IMMIGRANTS FROM INDIA and Sri Lanka are one of the fastest growing ethnic groups in New South Wales (NSW), Australia.Women aged 50 to 74 are expected to account for further future growth in immigration, but this is the age group in which they are most susceptible to breast cancer.The authority encourages people to donate organs, blood, stem cells and tissues and ensures that a safe and adequate supply of blood and blood components is delivered to hospitals across England and North...The Stroke Association is a UK charity whose purpose is to prevent strokes and achieve life after stroke through providing services, campaigning, education and research.

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