You can also find the same example in the Business Plan Writer, our free online tool that guides you through the process of starting your business.
Just select “Education/child care/child enrichment” as your industry when you register. Futurpreneur Canada’s Start-Up Program takes your passion and turns it into a reality.
Define and write down your service philosophy, goals and values.
To attract the staff and families that best suit your service and are therefore likely to hang around and become your most positive supporter to others – you need to first define what is important to you, Now you have answered those questions write down HOW you are making sure your values and unique selling points are displayed or demonstrated every single day.
Are you a early childhood educator with a passion for working with children?
Do you have a strong interest in maintaining cultural heritage amongst youngsters?So at times you need to take the sunhat off and put the x-ray googles on instead. Involve Everyone in the overall (and ongoing) marketing strategy.This is not just about the educators working in your service (if in family day care it’s not just about you either! A successful and consistent marketing strategy that brings in results for you will depend to a large degree on everyone that is involved in your service being clear about the marketing actions, behaviour, goals, and work quality expectations.Get up to ,000 in financial support, and the support of one of our 3,000 mentors.Putting in place a child care marketing strategy is often thought of as a time consuming and expensive process that educators, leaders and directors often only want to focus on 1 or 2 times a year …then complain when nothing seems to work and the vacancies remain!Because I have been there, done that in both the centre and family day care professions always with limited time and a small budget.I’m not saying it’s easy but we are talking about your business.This is a strategy that will help you stand out more effectively and also look more professional!Creating a brand helps to build your reputation as it will highlight those promises you have been making and the experiences of other customers…Work hard to develop a brand that encompasses your vision, goals and philosophy.When you want to be the first name every potential new enrolment mentions you need to have a recognisable ‘brand’.