He explains social media is about listening as well as interacting with others (Lewis).
Another blogger, Vadim Lavrusik, described the change from one-way communication to a community affair and how the change will assist journalists.
The report is broken into subtopics: a summary of the current state of traditional media; definitions and background information on what social media and social journalism are; social media tools professionals use and why; current event case studies in which social media played a role in reporting the news; ethical issues surrounding the social media shift; and how the future of the news media might look as a result of social media.
The report will respond to one simple, yet rather complex, question: What impact has social media had on news organizations?
Results will lead the report to offer three areas within journalism that social media has significantly touched: the public’s trust of the news media in relation to social media; the relationship between local news organizations and social media; and how news is and will be covered using social media tools.
Media industry publications and critics often mention a media shift from traditional outlets, like newspapers and magazines, to digital news sources.Going a step beyond simply being online, media organizations have begun to consider how news organizations use social media tools to keep their audiences and, most importantly, to keep bringing in funds to support themselves.Myriad opinions and ideas on the topic exist on social media’s presence in the journalism world; the volume of information can seem overwhelming.Before being able to define the relationship between social media and journalism, it’s vital to explain journalism’s purpose and troubles within the media industry as a whole. Podger says journalism is about listening to those who have something to say (Podger 36).In his blog post titled “Social Journalism: Past, Present and Future,” Woody Lewis offers similar sentiments regarding what a “social journalist” is.However, this and a survey study conducted by the National News Association (NNA) found the opposite seems to be true for local newspapers, especially weeklies (“Annual”).The NNA’s survey found the majority of respondents spend at least 40 minutes a week reading their local newspaper and often prefer the print over the online edition (“Annual”).Others, including two authors for the fall 2009 online issue of Nieman Reports, Robert G.Picard and Richard Gordon, and Chris Martin of Chris Martin Public Relations, also expressed social media can help journalists do their jobs more effectively.Many traditional and non-traditional media outlets report and comment on how the Internet and social media, especially social networking, have begun to seriously affect news organizations and how they operate.Although newspapers currently face a crisis on how to make the news profitable in the digital age, that isn’t this report’s main focus.