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Nevertheless, it is necessary to say that at the present moment fashion has a deeper influence on the life of people and possess more than just frivolous reasons for its existance. Some examples of these standing out became very popular and were followed by more people. Nowadays, fashion is sometimes defined as a constantly changing trend, favored for frivolous rather than practical, logical, or intellectual reasons.How does clothing become a part of the self-realization of people? The harmony attained by the combination of the inner world of a person and his exterior makes it very hard to say not even being a professional in this sphere that fashion is just about looks.
Clothing nowadays is a media of information about the person wearing it [Barnard 21].
It is a cipher; a code that needs a decryption in order to understand what kind of person is underneath it.
Long ago people started wanting to stand out from the crowd and be different from other people by means of changing their clothing.
Conclusion Fashion is more powerful than any tyrant Malcolm Barnard Introduction: For hundreds of years people have put some message in the type of clothing they wore.
Fashion is one of the most powerful means of communication, which sometimes may play a vital role in the life of a person; it especially concerns the cases of getting a desired job.
Therefore fashion may not only carry a message, it can also create a pseudo-message that is required by a situation the person finds himself in.This especially touches extraordinarity in clothing (a very expressive personal identity) or an obvious lack of taste and vulgarity.Malcolm Barnard in his book Fashion as communication makes a great work by outlining cultural roles, rules, rituals, and responsibilities that are maintained and constructed by fashion [Barnard 13,34]. It is like an architector that gives his creation any shape he desires and at the same time is the reflection of the architectors belonging to a certain social level, a certain psychological condition and so on.The present time offers a great variety of these ciphers and therefore gives people a large number of opportunities to reveal their identity.As every cloth carries a strong message about its owner, every owner nests a certain value in it depending on his temperament, mindset or todays mood.Fashion has always been considered to have more of a women based orientation. In spite of all arguments fashion remains possessing an ambivalent entity.As soon as women realized that experimenting with their clothing might bring them the results they need they became the most interested consumers and the demand on womens production increased greatly. Women, have a great impact on the development of fashion worldwide.The message that clothing contains is basically a way of nonverbal communication with gender, ethical and power aspects. A suit can make a person feel more confident and organized, which would eventually change even the gestures and the manner of talking of the person or for instance wearing jeans after a suit may change the conduct of a person to a very liberal and feeble one [Hollander 58].The perception of people around can be very predictable in terms of their reaction on a person wearing this or that style of clothing.It is not about people serving fashion; it is about fashion being a slave of people. Lately a lot is being heard about personal identity and its meaning in the life of every single person on the planet.The choice of clothing and accessories (clothing that is worn or carried, but not part of a persons main clothing) is as important as identification through the color of hair, height, skin and gender.