Even if you have a small business it’s a good road-map for you to follow.
It helps to see where you started, where you are now, and keeps track of the goals you hope to meet.
The main purpose of the mission statement is to inspire the employees to support the company goals, to tell the world why you’re in business, and to state your values.
They often include ways in which the company is making the world a better place to live.
From there the list is drilled down until you find the words that fit your organization and then one or two people frame them in a statement.
If you’ve been in business for a while, it’s a good idea to review your mission statement every five years or so.
The executive summary is a summation of your entire business plan.
Many instructional guides will recommend taking the first and last sentences of each paragraph to develop the body of the summary.
It gives a top level summary of all the information included in the rest of it.
Another important reason to write a clear and concise executive summary is for potential investors or lenders.