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When I started my payments company, I set out to conquer the world. By explaining why you care about your business you create an emotional connection with others so that they’ll support your organization going forward.I wanted to change the way payments were made and make it easier for anyone, anywhere in the world to pay anyone with few to no fees.
If you know these interests up-front, you can be sure to take them into account when preparing a plan for that particular audience.”For example, bankers will be more interested in balance sheets and cash-flow statements, while venture capitalists will be looking at the basic business concept and your management team.
The manager on your team, however, will be using the plan to “remind themselves of objectives.”Because of this, make sure that your plan can be modified depending on the audience reading your plan.
Read everything you can about your industry and talk to your audience. A business plan, as defined by Entrepreneur, is a “written document describing the nature of the business, the sales and marketing strategy, and the financial background, and containing a projected profit and loss statement.” However, your business plan can serve several different purposes.
As Entrepreneur notes, it’s “also a road map that provides directions so a business can plan its future and helps it avoid bumps in the road.” That’s important to keep in mind if you’re self-funding or bootstrapping your business.
“Although this is a diverse group, it is a finite one.
And each type of reader does have certain typical interests.
Today, business development has become interchangeable with many marketing and sales functions and is often confused with sales, especially in industries where “sales” has become a dirty word and “business development” sounds more refined.
The scope of business development can be wide ranging and vary significantly from organization to organization.
Related: 3 Apps to Help You Write a Business Plan Your company profile includes the history of your organization, what products or services you offer, your target market and audience, your resources, how you’re going to solve a problem and what makes your business unique.
When I crafted my company profile, I put this on our About page.