As Java Culture will strive to maintain a 65% gross profit margin and reasonable operating expenses, it will see net profits grow from R1 Million to R1,25 Million during the same period.
Java Culture’s objectives for the first year of operations are: Java Culture will make its best effort to create a unique place where customers can socialise with each other in a comfortable and relaxing environment while enjoying the best brewed coffee or espresso and pastries in town.
The example below (from the business plan template) breaks down customers into segments based on who they are (demographics) and what “occasion” (time of day, circumstance) you can fulfil.
Now we have an idea of who they are, let’s have a look at what the competition is doing If you already have an exact location lined up, go ahead and take a look at which customer segments your closest competitors are looking after.
The owners have secured this location through a three-year lease with an option for extending.
The have also provided R1,4 Million of the required R1,7 Million start-up funds.While you’re at it, I think it’s also wise to at least think about an exit plan.I know that seems like the opposite of what you should be doing right now, but having a strategy for selling or expanding your business will be a big deal in years to come.Java Culture will offer its customers the best prepared coffee in the area that will be complimented with pastries, as well as free books that its patrons can read to enjoy their visit.The company will operate a 2,300 square foot coffee bar within a walking distance from the University of Oregon campus.An example company – “Java Culture coffee” bar is determined to become a daily necessity for local coffee addicts, a place to dream of as you try to escape the daily stresses of life and just a comfortable place to meet your friends or to read a book, all in one.With the growing demand for high-quality gourmet coffee and great service, Java Culture will capitalise on its proximity to the University of Oregon campus to build a core group of repeat customers.The remaining capital will be obtained through Bank of America commercial loans.The company is expected to grow sales revenue from R584 000 in FY2001 to R706 000 in year three.Want to start your own coffee shop but struggling to put your business plan down on paper?We’ve taken taken the guess-work out of it for you by writing a coffee shop business plan that you can adapt to suit your own needs.