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Don’t just talk in generalities like “we will sell through distributors.” Unless you identify the specific sales tactics, you can’t prepare a realistic budget for what it will cost to enter the market. Even if you are entering a robust, rapidly growing market, you will still face competition, and you have to position your company so your customers will realize why your products or services are superior.Not articulating how the company will reach its customers is a weakness of many start-up business plans. Take the time to research and understand how your competitors do business, and what their strengths and weaknesses are.The second part of the business plan entails a short description of the industry.
The larger the company you intend to build, the more likely it is you will need outside capital from venture capitalists or angel investors, rather than relying on internally generated cash flow to grow.
Present compelling reasons why the marketplace needs your company.
Start-up companies rarely have a complete management team assembled.
They may need funding in place to hire top flight managers to complete the team.
It is important to be as specific as possible while giving the business description as it provides a base for the company to make its own path in the industry.
So a business plan should also include products and plans that might benefit or adversely affect your business.
Because important assumptions for the financial forecast may not be known, such as the development cost of the company’s proposed products, the forecast numbers are to some extent based on educated guesses.
This makes writing the plan particularly challenging.
Determine the size of the company you want to build.
If your goal is to have a company that generates enough cash flow to provide your family with a comfortable lifestyle, that suggests a different organization and capital structure than if you want to reach 0 million in revenue within three years.