Insurance Agent Business Plan

Insurance Agent Business Plan-48
Regular speaking engagements or publishing articles in local publications can raise an agent’s visibility.

Regular speaking engagements or publishing articles in local publications can raise an agent’s visibility.

Now, review opportunities to enhance the business, such new products or pricing to capitalize on in the future. These often come from external sources, such as competitors, clients being laid off or even a natural disaster. Are there products or pricing changes that lend themselves to a particular market?

After you have determined primary markets, identify ways to reach them, such as networking events, religious organizations, meet-up groups, children’s activities or mass marketing.

If this is your first marketing plan, you need to determine what budget you can allocate.

You may want to track results by cost per client so you can allocate money in future years based on desired sales.

Each insurance company you represent might have required marketing materials and scripts or recommended ones.

Also, every state has rules about how certain insurance products are described that limits flexibility.Dyanne Weiss has more than 20 years experience in human resources and corporate communications.Her communications strategies' have aided employee engagement and understanding of health care benefits, retirement planning, performance planning and compensation.Analyze its Strengths, Weaknesses, Opportunities and Threats (SWOT).The agency may have great products to sell but need to generate fresh leads.These basic ingredients are needed to develop a successful plan.You can use lists to brainstorm during the prewriting phase, and polish it up in a more formal manner later for presentation to your team.Write into your plan all target segments, data about them and likely places to reach them. This can include numbers of calls to make, appointments to set, new clients in each market, retention goals for existing clients or other ways you want to use to track efforts.The overall marketing plan should have measurable goals, such as to increase new sales by 25 percent and renewals by 5 percent.Your business plan is built on future assumptions and no one is 100% accurate in predicting the future.So review and update your entire plan at least annually.


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