Our strategy in this marketing plan example focuses on developing an initial set of libraries containing game attributes that are combined to create new games.
Once we launch our first set of games, we will stay in touch with our customers via social media and email marketing.
It contains text, charts and graphs to help you model your own plan.
You can also download this marketing plan example in Microsoft Word format to edit it and create your own marketing plan.
Customers are typically single and male and own or have access to a home computer, PC or Mac. Our ideal game design consulting customer is the VP of marketing or equivalent position of a medium to large organization.
They are looking for creative promotional methods for their products and services.As we gain traction in the marketplace, word of mouth will lift our game downloads significantly.Our ideal customer is between the ages of 13 and 25 who enjoys playing video games and has a mobile Android or Apple smartphone.There is one type of customer who purchases custom mobile game development services: VP of Marketing or Chief Marketing Officer.Their intent is to promote their brand and products to the demographic that overlaps with mobile game users.There are two types of customers that define the demographics of mobile gamers: teens (including pre-teens) and young adults.For the purposes of this marketing plan example, we include teenagers age 18 and above as young adults.As highlighted in this marketing plan example, our primary challenge is to attract visibility quickly.We intend to accomplish this by leveraging a multi-pronged approach that involves social media, email marketing and search engine optimization strategies to gain market share.Use this marketing plan example to generate sales for your small business.This document is a sample marketing plan template that will help you create your own strategy quickly.