Mineral Water Plant Business Plan

Mineral Water Plant Business Plan-18
Sparkling Horizon Bottled Water's business plan contains valuable financial information.Check out the Projected Cash Flow tables for the first three years of operation.The plan's owner has also included a Projected Balance Sheet and a Projected Income Statement, both of which also contain helpful information for anyone interested in starting a bottled water business.

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Total sales of bottled water increased by more than 13% from 1989 to 1990, and have doubled in the last five years. is also increasing dramatically, rising from 4.5 gallons per person in 1985 to 8.0 gallons per person just five years later, in 1990.

In terms of gallons sold, there were 1,753,300,000 gallons of non-sparkling water sold in the U. alone during 1990, with that number increasing to approximately. Approximately 1 out of every 6 households currently consumes non-sparkling bottled water as a source of drinking water.

Sparkling Horizon Bottled Water will be bottled by Rue Bottling of Decatur, Illinois, who will fill the 5-gallon bottles and store them until they are needed by Sparkling Horizon, as well as accepting empty bottles, cleaning them, and refilling them for reuse.

By using free trials to entice consumers to install their water coolers, Sparkling Horizon will quickly establish a customer base.

All funding for marketing activities will be generated from the business as earnings from operations, not from start-up capital, and is based on a standard 5% of first-year sales.

The market for bottled drinking water has been growing rapidly since the 1980s, increasing nearly 400% in the last decade according to the Council of Bottled Water Manufacturers, as a result of declining consumer confidence in the safety and quality of municipal water supplies.

Bottled water sales increased 15.8% from February 1993 to February 1994, indicating a market rebound from the single digit growth of the late 1980s.

From 1990-1995, demand for home delivery of bottled water is expected to be approximately 10.2%, with commercial distribution growing at a rate of 8.5% per year, according to the Report on World Bottled Water, 1991.

According to a survey conducted by E-Works in 1988, more than 60% of consumers questioned about their purchase of bottled waters claimed "taste" was the primary reason for buying bottled water.

Other reasons cited were safety and concerns about "too many chemicals in tap water." The bottled water industry as a whole has been growing at a rate of 12-15% annually since the mid-1980s.


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