You must study contests, coupon deals, charity tie-ins, marketing strategies from the past and the present. I'm working a new hook for my perfume so I appreciate how difficult it is.
You need to become the customer, night and day, until you can think like the customer and reject all hooks that are weak or misguided. If you're not exhausted from reading all this, you'll find some guidance on the "hook" subject in "Footnotes #2" to my business plan article. It will be ready for you by Friday (August 23, 2013).
And a business plan is critical to forming the right strategy and taking the steps needed to ensure success. This book, unlike so many others, has actually done most of the work for you.
In Demand Business Plans was established to provide in-depth, quality, yet easy to understand business plans, to aspiring entrepreneurs and business owners.
"He who fails to plan is planning to fail.” Don’t plan to fail.
Let In Demand Business Plans help you plan for success.Ultimately, they need to establish a simple, yet concise plan to use as a roadmap to success; a business plan. Furthermore, each plan includes all the essential categories and spreadsheets needed to secure financing through a lending institution or the SBA.Although it has been attributed to many, including Benjamin Franklin, Winston Churchill’s version is perhaps the most relevant here.With today’s technology, an abundance of information is available to us all at any given second.But the ability to dissect and organize that information and then present it in a thorough, yet easy to understand format, is a skill set that is far less common.If you try to do that with perfume you're only kidding yourself. Even different from fashion (rag trade) businesses which are tough enough.Ask yourself this: "In my new perfume business, with my new perfume, what exactly am I trying to sell? What they want to see is your plan to sell it and, if your plan doesn't define a very strong hook, they will understand that your proposition is hopeless.The heart of any business plan, particularly a business plan for a new perfume, is the "how" -- how you are going to do what you've told yourself you are going to do.And the heart of this "how" is how you are going to make sales.For some businesses, maybe even most businesses that, typically, find financing, it is pretty easy.You take the standard, for-your-type-of-business plan, dress it up with your own particulars, and you're ready for yourself, the investors, and maybe even banks.