Research Paper Proposal Templates

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Research Paper Proposal Templates

Thus, it is imperative for marketers to understand the use of social media among teenagers who comprise a higher fraction of social media users globally.The teenage group of consumers entails peer groups that pose influence on major spending activities, whereby the schools are characterized by virtual fashion shows, especially with the teenage girls.In the high school experience, every student wants to look good in front of his/her peers and that plays great roles in the use of social media in promoting fashion (Fardouly et al., 2015).The world has progressively been transformed into a global village where trans-continental communication is ubiquitous.Consequently, sharing of ideas, cultural exchange among other factors is faster and easier.Nonetheless, if the generalizability of the findings generated from the study is questionable, the researcher will propose future research areas for studying. The study setting will be 3 high schools located in an urban setting, preferably Boston.The study will be conducted for a period of 6 months starting from May 2017 to November 2017.In the current world, many marketers and business owners have turned to social media as their brand awareness platform to showcase their products to their customers of interest.In fashion industry, marketers rely on the customer retention through promotion of classic items to a wide range of persons.The use and consequent impacts of social media in spending habits is a particularly critical area in understanding consumer behavior.By understanding social media usage and preferences for particular goods, organizational marketers can develop strategies for product positioning.


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