A company’s past can greatly affect the present and future state of the organization.To begin, investigate the company’s founding, critical incidents, structure, and growth.
However, it was revealed that the strategic planning practices did not have significant impact on share capital and return on asset.
It was recommended that managers acquaint themselves with basic research skills to enable them understand the quality of external and internal environmental analysis.
It may be necessary to read the case several times to get all of the details and fully grasp the issues facing the group, company, or industry.
As you are reading, do your best to identify key issues, key players, and the most pertinent facts.
After you are comfortable with the information, use the following step-by-step instructions (geared toward a single-company analysis) to write your report.
To write about an industry, just adapt the steps listed here to discuss the segment as a whole.The changes in business environment brought about by globalization and liberalization has increased competition in the banking sector reducing market shares of most banks.Customers have become increasingly aware and demanding and the successful survival by any single bank depends on producing, packaging and delivering products and services which offer superior value than competitors' products.Creating and maintaining a competitive edge over rival firms requires embracing strategic management practices.Consequently, the Co - operative Bank of Kenya Limited has adopted strategic planning aimed at assisting the Bank to maintain its competitive position in the financial market.Make a list of problems that have occurred and note the effects they have had on the company.You should also list areas where the company has excelled. You're essentially conducting a partial SWOT analysis to get a better understanding of the company's strengths and weaknesses.Using the information you gathered in step one, continue by examining and making a list of the value creation functions of the company.For example, the company may be weak in product development but strong in marketing.Create a timeline of events, issues, and achievements.This timeline will come in handy for the next step.