T-Shirt Clothing Line Business Plan

There are plenty of online resources and templates that can help you out.

I’m going to divide this section into two: Bootstrapping and Pricing.

You might want to read about my experience before continuing. We even thought of a cool, trendy name with a pretty neat message (“You’re different. But we didn’t THINK about anything that would be involved.

My name is Justin and two and a half years ago my fiancee and I started a t-shirt company named Anomalous. From a very young age there have been two things that interest me more than anything else. Two of the most conflicting ideologies when it comes to trying to make a living. We envisioned drawing up a whole bunch of designs, creating a fancy website, and selling a million of them.

A few links are all you need: Get yourself a Facebook business page and a Instagram account.

Essays On Butterflies - T-Shirt Clothing Line Business Plan

Make sure everything flows and matches and represents what you’re trying to come across as. It’s a mere fraction of what it took to start and run a t-shirt line. I’m not here to tell you how to keep your new, fledgling brand afloat. But in order for an idea to become a reality, it must be executed. I registered the business name and we drew up some designs. We went at it for nearly half an hour with the guy throwing things at me like “I just filled an order for Vera Wang! We tried bootstrapping on things like craft show and music festival fees. That’s not saying you can’t make money at those type of events (we made 0 at our cheapest event – for the table), but you can find a balancing point. I remember looking her in the eyes one night in particular and asking, “If you saw our clothing in a store window, would you buy it? Granted, there were a few kick ass designs that I still wear today, but they were few and far between. Do it right from the start, and you won’t have to worry about looking backwards while walking forward. By discrepancies, in this case, I’m talking about the ink stains and holes that I mentioned previously. We pretended to wonder why things weren’t working but we knew exactly why. I’ve owned a failed t-shirt company and am a designer by trade. If you’re here, I’ll assume that you, at the very least, share one of those two qualities. I realized that designing a t-shirt was a lot like painting on a blank canvas or drawing on a fresh sheet of paper. There are restrictions, as there are with any art medium, but for the most part you have the freedom to do what you’d like. What I failed to realize is that slapping some ink on a shirt and blindly creating an attractive website doesn’t equate to a solid business plan and ongoing sales. We were more worried about organization and looking the part than we were actually caring about the important things. To this day, I still don’t know how to write a real business plan. I stumbled across my “business plan” from Anomalous only a few weeks ago. Very indicative of why I’m writing this article and not filming artsy videos. That is something that I do not have experience with. What I am here to do, though, is explain how NOT to start a t-shirt company.


Comments T-Shirt Clothing Line Business Plan

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