Xerox Case Study

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As a UK local government organization, the Newport City Council faced challenging cost-cutting targets.

Its Cabinet Office predicted the city council could save money through print management.

Critical choices on which technologies to develop and which to ignore can determine the shape and fortunes of entire industries.

Executives in Silicon Valley, with the considerable benefit of hindsight, agree that two such choices stand out from the infancy of the personal computer era.

The conversion and site abandonment problems Xerox was facing were primarily due to a series of usability challenges across the site.

Xerox Case Study Essay On Tortilla Curtain

From there, we developed a testing roadmap that would allow us to optimize around the most challenging areas.We use cookies to offer you a better experience, personalize content, tailor advertising, provide social media features, and better understand the use of our services.To learn more or modify/prevent the use of cookies, see our Cookie Policy and Privacy Policy.We then set up and launched A/B and multivariate testing through our ongoing Conversion Growth Program™.Based on these areas, our hypothesis was that streamlining the path to purchase and expediting the checkout process would provide the biggest impact. To do that, we set up a visitor categorization system.We identified three types of prospects: existing customers, new printer shoppers, and new ink/supplies shoppers.To prove these hypotheses, we designed a number of tests, including: The results from the initial multivariate tests led us to run additional tests on the homepage, product detail pages, and other primary pages. Our hypothesis was centered around improving the conversion rate of returning visitors – since they displayed a 60% higher likelihood of purchasing than first-time visitors. Google(); req('single_work'); $('.js-splash-single-step-signup-download-button').one('click', function(e){ req_and_ready('single_work', function() ); new c. Management of technology is a critical issue, particularly in the computer and communications industries, where hardware and systems change rapidly.Today, as a result of the Conversion Advisory, coupled with A/B & Multivariate Testing, Xerox has incorporated our data-driven insights to provide a better user experience, turning many more browsers into buyers.We use cookies to make interactions with our website easy and meaningful, to better understand the use of our services, and to tailor advertising.


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